Of course, a true Hearthstone player would still play constructed as their main game! Hearthstone Rewards Track, the Beginning of the Separation
This way, at least Battlegrounds could siphon some Gold away from the system now that you no longer received cards on top of the perks. They were both still considered side modes in the game.Īt this point, the paid Hero options were expanded from three to four.Īs there was still no way to earn Gold within Battlegrounds, you would need to play the other modes to buy your Tavern Pass if you did not want to spend real money. Funnily, Battlegrounds was now bundled together with Arena. Battlegrounds Perks, the First Step Into Monetizationīattlegrounds monetization was separated from the constructed format with the introduction of Tavern Pass and the associated Battlegrounds Perks in March 2020. Who would have guessed that a game built just for fun would be popular? The entire concept must seem completely alien in some decision-making circles. The original Battlegrounds was there just for fun. It was clearly a side mode that you would get some perks in by investing in the main game mode, constructed. On the other hand, you could not earn Gold by playing Battlegrounds, so you needed to venture to other game modes or buy packs with real money to unlock the expanded Hero selection.īattlegrounds was not monetized for success. You could buy these packs with Gold, so you were able to unlock them without paying real money. You could unlock the ability to choose from three Heroes instead of two by buying 20 packs from the latest Hearthstone expansion. Battlegrounds was not even a main menu item! It was hidden behind a Modes button together with the other superstar, Arena.īattlegrounds monetization was almost non-existent. The launch of Battlegrounds looks amusing in hindsight. How have we reached this point? What has Blizzard attempted before? And crucially, exactly how much of an advantage can you gain by paying? The Beginning: Battlegrounds as a Side Mode
In this article, I will take a deep dive into Battlegrounds monetization. If you don’t, you can only choose from two. You will have access to four Hero options in each game if you pay real money. Now, the upcoming Battlegrounds patch aims to change this by giving a competitive advantage to people who pay real money. On the other hand, Battlegrounds has not been monetized nearly as well as constructed. On one hand, it has given Hearthstone additional popularity. This success has been a mixed blessing for Blizzard. Since it was launched in November 2019, Battlegrounds has climbed in popularity to match and even overtake the traditional constructed Hearthstone.
Hearthstone Battlegrounds has been a huge success.
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